Why use newsletters?
Newsletters are a proven way of strengthening relationships, helping you stay engaged with current clients, as well as getting your messages out to past and prospective business leads.
We work to make you stand out in the market, reinforce your brand values and position you as experts and thought-leaders in your field.
We start conversations by delivering ‘news you can use’ directly to your audience and by authentic storytelling.
Through this approach we add real value to your marketing.
How we work
- We create newsletter stories that highlight the value of your offering
- We keep your target audience informed of developments in your business and your sector in a way that appeals to readers and customers
- We work to engage, enlighten and entertain
- Our packages and pricing structure are tailor-made to suit your budget
- All our work is accurate, research driven and based on facts
- Work with us and you will attract, engage, and retain your audience
How are results measured?
By monitoring readership responses Splash Media will identify your newsletter stories gaining the most traction.
By working with you, we will also gauge feedback in terms of sales, contracts, and inquiries generated through your newsletter. And this response analysis will help dictate content and delivery methods for future editions.
Which newsletter format is right for you?
Print:
- Traditional Medium: Print newsletters have been a traditional medium for communication, often distributed physically to a targeted audience.
- Tangible Presence: Unlike digital newsletters, print newsletters provide a tangible and physical presence, allowing readers to hold and flip through the pages.
- Design Considerations: Design plays a crucial role in print newsletters, as layout, typography, and colour choices impact the overall aesthetic and readability.
- Production Costs: Printing and distributing physical newsletters can incur significant production costs, including printing, paper, and postage expenses.
- Limited Interactivity: Compared to digital formats, print newsletters offer limited interactivity. Readers cannot click on links or engage in real-time interactions.
Digital:
- Instant Accessibility: Digital newsletters provide instant accessibility to a global audience, as they can be distributed electronically through email, websites, or social media platforms.
- Cost-Effective Distribution: Digital newsletters are generally more cost-effective than their print counterparts, as there are no printing or postage costs, and distribution can be automated.
- Interactive Elements: Digital newsletters can include interactive elements such as hyperlinks, videos, surveys, and social media integration, enhancing user engagement.
- Analytics and Tracking: Digital newsletters offer the advantage of analytics and tracking tools, allowing creators to monitor reader engagement, click-through rates, and other metrics.
- Responsive Design: Digital newsletters often utilise responsive design, ensuring compatibility with various devices like smartphones, tablets, and desktops for a seamless reading experience.
Both:
- Content Variation: Whether in print or digital form, newsletters can cover a wide range of content, including news updates, feature articles, event highlights, and promotional material.
- Targeted Audience: Newsletters, regardless of the format, are effective tools for reaching a targeted audience and conveying specific messages to a defined group of recipients.
In today’s media landscape, many organisations use a combination of both print and digital formats to maximise their reach and cater to diverse audience preferences.
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Let us show you how newsletters could help your business grow and improve the way you communicate with your clients or potential customers.
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